Last week we looked at the "white edition" of
Glinda of Oz so we have now examined all fourteen of L. Frank Baum's Oz books as redesigned by Oz scholar and illustrator Dick Martin.
As we've already seen, Reilly & Lee promoted the series pretty heavily. They issued a handsome counter-top poster, distributed bookmarks, published a new edition of the
Ozmapolitan newspaper, issued a pair of full-color Oz maps in 1968, and produced at least two different full-color flyers.I had meant to include scans of the advertising flyers this week but time has run out. The blog must be posted! So you'll get them next week.
The Weekly Reader Book Club issued a boxed set of seven "white editions" called
The Treasury of Oz. I've not found an original advertisement for this set, and the books one finds in these boxes are usually random. But at least one box claiming to be "as issued" contains the seven titles shown at right. The first seven Baum books (
Wizard through
Patchwork) do not seem to fit. Perhaps Reilly & Lee was getting rid of overstocked titles? Or perhaps giving the kids a "sampler" of seven random Oz titles encouraged kids to complete the series and buy the other seven at full price.
Did any of my readers buy this boxed set from Weekly Reader back in the day? Does anyone have a date for this set or any promotional material?
The "White Edition" Legacy
Dick Martin's redesign of the books has spread far beyond the original "white editions." In 1971 the Rand McNally company began issuing the books in paperback versions with contents essentially identical to the hardcovers. These were originally priced at only $1.50 compared to Reilly & Lee's $3.95 hardcover asking price. The first batch from Rand McNally included the first five Baum books plus
Tin Woodman. Over the next several years Rand McNally added a couple titles per year, eventually publishing twelve of the books
(at left). For unknown reasons they never issued
Rinkitink and
Lost Princess in this format.
The Rand McNally paperbacks were how I first saw the "white editions," and these were the first Oz books I ever owned. I saw a big table stacked high with them at the Bellas-Hess Department Store in Albuquerque and convinced my mom to buy me all six then and there. I remember the day very well, and
The Road to Oz (at right) was the first Oz book I ever read by myself (though I had heard many of the Baum books read aloud by my second grade teacher earlier that year).
While no library bindings of the Reilly & Lee "white editions" are known to exist, copies of the Rand McNally "white edition" paperbacks were issued in hardcover library bindings. It's curious that it's the Rand McNally versions that got the library binding as one would think the stitched bindings of the Reilly & Lee hardcovers would be more durable. Perhaps the $1.50 price-point tipped the scale.
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| Rand McNally Library Edition |
In 1974 Hutchinson Books in the United Kingdom published British editions of four of the "white edition" books
(at left). These are very similar to the US editions, but the covers are glossy paper-covered boards with slightly modified cover designs. Bienvenue & Schmidt state the these books are smaller than the "white editions," but, in fact, they are both taller and thicker than the US versions, though the boards are a bit narrower horizontally, measuring only 6 - 3/8".
The books also replaced the text from the "Famous Oz Books" ad with new introductions specific to each title. I'll blog one of them later in the week so you can see what they're like.
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| Hutchinson U.K. edition of LOST PRINCESS |
Scholastic Book Services published small size paperback versions of two of the "white editions,"
Ozma and
Magic. The Scholastic
Ozma (published September 1975) is especially interesting as the editor improved Dorothy's grammar by eliminating all of her baby-talk contractions. I s'pose someb'dy had to do it.
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| Scholastic Paperback Editions |
In 1978 Reilly & Lee's parent company, Henry Regnery/Contemporary Books Inc., decided to cease publication of their hardcover "white editions" and to reissue them as trade paperbacks
(at left). Evidence would indicate that they pulled the paperback rights away from Rand McNally, who immediately put all of their paperbacks out of print, except for
Wizard and
Land which were in public domain. Rand McNally kept these two in print for several more years.
When these new Reilly & Lee trade paperbacks were published they no longer bore the Reilly & Lee imprint. They were issued under the Regnery imprint (though some copies bear the Contemporary Books/CBI imprint instead). You can read my detailed account of these books by
clicking here.
These new paperbacks were much smaller and the Dick Martin covers were redrawn in a slightly simpler fashion, including some subtle changes to the cover lettering.
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| Regular "white edition" at left; CBI paperback at right. |
Regnery/CBI had only issued seven of the baby "white editions" when they struck a deal with Del Rey Books who wanted to reissue the Oz books as rack-sized paperbacks aimed at the adult fantasy market. At the time this drove me into fits. All of a sudden Oz books weren't in the juvenile section at B. Daltons and Waldenbooks, but classified instead as "Science Fiction." In many ways I still think the Del Rey deal contributed to a whole lost generation of Oz fandom. In any case, Regnery/CBI put their trade paperbacks out of print and that ended Reilly & Lee's connection to the Oz series.
The Del Rey Oz books were first published in 1979. Until I began work on this blog series I hadn't noticed that the Del Rey editions' interiors were created from Dick Martin's "white editions." While the text has been reset and the pictures are much smaller, the Del Rey versions include almost all of Dick Martin's new illustrations and rearrangement of existing illustrations, such as Martin's new line art drawings of the color-plates from
Dorothy and the Wizard and the
Kabumpo illustrations in
Glinda.
Around 1981 a set of Oz books was issued by the Canadian bookseller and publisher Coles Books. Coles issued most, if not all, of the fourteen Baum titles in a paperback format nearly identical to the little Regnery/CBI versions. The covers are a little different, as they have been given decorative red tabs at the top and bottom, as seen on the Coles edition of
Tik-Tok (at right). This Canadian
Tik-Tok is also interesting as they did not completely keep Dick Martin's wraparound design. The back cover does indeed show Hank and the harness but the wagon hardware does not wrap around the spine.
For the record, Coles also issued an oversize hardcover version of
Dorothy and the Wizard in Oz using the original 1907 edition as source material. It included the sixteen color plates, making this the first edition of
Dorothy and the Wizard with color illustrations since 1935.
Some Things We've Learned
I'd like to be able to say we've learned a bit about how to date certain of Reilly & Lee's various printings of the "white editions," but, alas, Reilly & Lee has made it very difficult. The earliest copies list all forty Oz books and later copies list only the Baum fourteen. The earliest "Famous Oz Books" ad spells out forty - however, there are variants that reset that paragraph to say fourteen, and then they re-typeset the copy in that paragraph completely, simply calling them "the famous Oz books." This would seem like a clear progression, but at some point Reilly & Lee reverted to an earlier set of printing plates and many late copies list forty Oz books all over again.
There are several very distinct versions of
Wizard. Some have Denslow endpapers and some have
Road endpapers. Also, the Kansas sequences are printed in chocolate brown in some copies and in gray in others.
Some reprints are printed on thinner paper and using slightly narrower boards resulting in the printed cloth not wrapping very well and making the design on front and back appear to be off-center. Alas, these variants seem to pop up in both very early and very late copies.
Most (if not all) of the books also come in variants where the original pale blue ink on the covers is a much darker process-blue. The pale blue is certainly what Dick intended, as the darker one throws off the color balance. Again, this press room choice seems to have happened several times both early and late.
This has been a very enjoyable sixteen weeks exploring these much-loved but little-discussed editions of the Oz books. Next week we will have one final installment. Two guesses where we're headed.
Click here to find out!
